Vendor-distributor partnerships rewrite channel playbook, says D-Link official

Strategic collaboration, innovation, and digital agility are redefining partnerships across the channel ecosystem. The vendor-distributor relationship is undergoing a profound transformation in response to today’s fast-evolving technology landscape. No longer confined to traditional logistics or transactional exchanges, these partnerships are now strategic alliances fuelled by shared data, joint innovation, and a relentless focus on customer outcomes. Businesses face ongoing supply chain disruptions, shifting market demands, and rapid digitalisation, vendors and distributors are working hand-in-hand to drive growth, resilience, and relevance.  Sakkeer Hussain, Director – Sales & Marketing at D-Link Middle East and Africa, speaks to Sandhya D’Mello, Technology Editor, CPI Media …

https://www.tahawultech.com/home-slide/vendor-distributor-partnerships-rewrite-channel-playbook-says-d-link-official/

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