"Shopping apps see a much higher lifetime value in return app spend in iOS users" - Sue Azari, AppsFlyer
CNME Editor Mark Forker spoke to Sue Azari, eCommerce Industry Lead at AppsFlyer, in an effort to better understand the user behaviour driving change with the eCommerce mobile app space, why businesses see more long-term value with iOS users compared to Android, the factors driving the return of paid marketing campaigns – and how businesses can achieve the customer loyalty they want through a seamless CX. Sue Azari is an e-Commerce industry lead at AppsFlyer. AppsFlyer is one of the world’s leading players in mobile attribution and analytics, and its platform has been specifically engineered to help marketeers make better … https://www.tahawultech.com/interviews/shopping-apps-see-a-much-higher-lifetime-value-in-return-app-spend-in-ios-users-sue-azari-appsflyer/