Sojern and PubMatic join forces to power next-gen travel advertising solutions

Sojern, the leading marketing platform built for hospitality, is joining forces with PubMatic (Nasdaq: PUBM), an independent technology company shaping the future of digital advertising’s supply chain. This new relationship enables agencies and advertisers to access and activate Sojern’s extensive real-time travel data insights, with PubMatic’s premium inventory, to target travelers more accurately and in a privacy-compliant way. Creating personalised, targeted campaigns requires finding the right mix of audiences and inventory supply. Curation is a preferred option, enabling real-time optimization and measurement so brands can create relevant ads that drive results. By using a multi-ID approach, curation enables advertisers to …

https://www.tahawultech.com/home-slide/sojern-and-pubmatic-join-forces-to-power-next-gen-travel-advertising-solutions/

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