Majid Al Futtaim’s Precision Media set to transform retail media in ME

Dubai — Majid Al Futtaim, a leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, today announced the launch of Precision Media, a groundbreaking new digital business offering that leverages AI-powered technology to revolutionise the way brands engage with customers. The innovative Precision Media business offers a full suite of retail media solutions, including in-store touchpoints across the Group’s 450 Carrefour and retail grocery stores in 13 different countries around the region: in addition to its numerous, well-established eCommerce assets. Precision Media also offers partner brands offsite advertising solutions, enabling engagement with Majid Al …

https://www.tahawultech.com/news/majid-al-futtaims-precision-media-set-to-transform-retail-media-in-me/

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