Opinion: Brands must respond to meet heightened customer expectations

James Harvey, CTO Advisor EMEA at Cisco Observability, discusses how brands need to understand that consumers’ expectations of the total application experience have increased over the past two years. Consumers now use applications and digital services across almost every part of their lives. Whether shopping, connecting with friends or enjoying entertainment, people’s first port of call is generally an application. The ease, speed and convenience of digital services mean they have found a permanent and cherished place in the lives of billions of people worldwide. However, in the two years since the pandemic sparked a dramatic spike in the adoption …

https://www.tahawultech.com/features/opinion-brands-must-respond-to-meet-heightened-customer-expectations/

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